I suppose, given that we've had forty years or so of people making music videos, that the generic performance type is old hat, and coming up with new ideas that are decent is a challenge. Luckily it seems like there are a whole new generation of directors out there attempting to out-weird each other. The footage for 'When I'm Alive' isn't the most bizarre we've seen, but it gets you wondering exactly what it's all about. But with a band like STRFKR (they also spell it the rude way with vowels included as you probably know) then pushing barriers is all in a day's work.
'While I'm Alive' first appeared late last year as the first single on the band's forthcoming third album 'Miracle Mile' which is now available worldwide. The video though, is a bit newer and has been released to coincide with a pretty hefty North American tour this Autumn. Although the band toy around with the fringes of music, this track is closer to regular electro-pop than some of their other material, making it the perfect choice for getting the punters in the mood for a good night out.
STRFKR's website
Stream or buy the album
Catch them live:
09/03/13 @ Altar - Pittsburgh, PA
09/04/13 @ 9:30 Club - Washington, D.C.
09/06/13 @ Union Transfer - Philadelphia, PA
09/07/13 @ Terminal 5 - New York, NY
09/08/13 @ Toad's Place - New Haven, CT
09/09/13 @ Royale Nightclub - Boston, MA
09/10/13 @ Port City Music Hall - Portland, ME
09/12/13 @ Higher Ground - South Burlington, VT
09/13/13 @ Corona Theatre - Montreal, QBC
09/14/13 @ Opera House - Toronto, ONT
09/15/13 @ Crofoot Ballroom - Pontiac, MI
09/17/13 @ Metro - Chicago, IL
09/18/13 @ The Bluebird - Bloomington, IN
09/19/13 @ Off Broadway - St. Louis, MO
09/20/13 @ Exit In - Nashville, TN
09/21/13 @ 40 Watt Club - Athens, GA
09/22/13 @ Music Farm - Charleston, SC
09/24/13 @ Grand Central - Miami, FL
09/25/13 @ The Social - Orlando, FL
09/26/13 @ Jack Rabbits - Jacksonville, FL
09/27/13 @ Cat's Cradle - Carrboro, NC
09/28/13 @ Jefferson Theater - Charlottesville, VA
10/11/13 @ Emo's - Austin, TX
10/12/13 @ Tree's - Dallas, TX
10/14/13 @ Gothic Theater - Denver, CO
10/16/13 @ Knitting Factory - Boise, ID
10/17/13 @ Crystal Ballroom - Portland, OR
10/18/13 @ Wow Hall - Eugene, OR
10/20/13 @ Treasure Island Music Festival - San Francisco, CA
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